China's digital printing enters a new track, with challenges and opportunities coexisting

The Chinese market has been constantly changing, for example, consumer habits and demands have undergone significant changes since the outbreak of the pandemic. There are more and more small batch, personalized orders, and opportunities for customers. The market is actually more conducive to digital printing. Any change is a combination of challenges and opportunities.

From the perspective of the entire Asia Pacific market, although Southeast Asia has gained some development opportunities due to industrial transfer, and digital printing will also show a growth trend in the next few years, the opportunities in the Chinese market are still far greater than those in Southeast Asia.

Before the pandemic, digital printing had a good business. But after the outbreak of the epidemic, it had a significant impact on foreign trade orders and indirectly affected the overall economic environment. After the epidemic, there are two obvious trends for enterprises to invest in digital printing equipment. One is large-scale, as digital printing enterprises become better and invest in larger equipment; Another aspect is miniaturization, where even a small device can bring substantial profits to a business, which means small yet sophisticated.

Product and technology are the core from beginning to end. According to the needs of different stages of the market, we are constantly innovating, integrating advantageous resources, and forming an efficient cluster industry ecosystem, achieving efficient linkage and utilization of key elements in the industrial chain, and promoting the high-quality development of China's digital printing industry.

From this, it can be seen that how to integrate resources, provide integrated solutions, digital intelligent factories, and overall supply chain solutions for enterprises, and help the rapid development of new quality productivity in digital printing, is the new track of digital printing.