China's printing industry is embarking on a new journey towards high-quality development
At present, the industrial structure of China's printing industry continues to optimize, with significantly improved industrial efficiency, accelerated transformation of old and new driving forces, rational evolution of regional layout, and effective improvement in quality and reasonable growth in quantity. It is moving towards a new journey of high-quality development.
On demand printing is gradually becoming a new trend in the industry
A book of over 300 pages, from scanning the QR code on your phone to placing an order for printing, to reviewing, printing, cutting, and binding into a book, only takes about 5 minutes. Holding it in your hand, still carrying residual warmth.
At the special exhibition of "Digital New Ecology, On Demand New Experience" printing intelligent testing line set up at the conference, the reporter saw a full process production line for on-demand printing.
On the production line, from the digital printing machine of Shengde Technology to the binding machine of Yinghou Machinery, from the on-demand printing intelligent manufacturing data service platform to the digital printing online detection system, they are all independently developed achievements in China, with significant cost advantages compared to similar machines abroad.
The most crucial thing is that such books do not require large quantities of orders, and can be printed in one go. It not only eliminates intermediate links such as plate making and marketing, but also allows publishers to adjust inventory according to actual market demand, alleviate inventory pressure, and be intelligent and efficient. It is one of the new directions for future book production and purchase and sales, "said Hu Xingtong, a technical personnel from the China Academy of Printing Science and Technology, to reporters.
On demand printing intelligent manufacturing is not only reflected in exhibitions, but also applied to the actual production process by some publishing houses.
Faced with the common problems faced by the publishing industry, such as the increase in book publishing varieties but the decrease in single book printing volume, and the inventory pressure caused by rapid growth in scale, as well as the consideration of the "long tail effect" of its own management of scientific professional books, Science Press has been trying to print on demand since 2015.
We can conduct business for reprinting new books with a print volume of over 50 copies, website orders with a print volume of less than 5 copies, and library supply needs, "said Peng Bin, editor in chief of Science Press
On demand printing and promotion are not only driven by enterprises, but also by relevant management departments continuously improving industry production and management standards, which is crucial.
In response to the current problems of high frequency of copyright page information modification, order quantity lower than the submitted quantity, repeated submission of the same version, and inconsistent data standards in on-demand printing, the National Press and Publication Administration is carrying out pilot reforms on book copyright page information and sample book submission, improving the on-demand printing standard system, and continuously promoting industry development.